Monthly Archive for September, 2010

Drag and Drop Attachments in Dmail

In another edition of “Campaign Promises Made Good” here is a video demonstrating how to do drag-n-drop attachments in DMail (despite the fact that it’s in a web browser).

This relatively new feature may be new to many consumer users of Gmail, so I wanted to take a brief minute to show you how it works.  The entire video is less than 90 seconds long.  Enjoy!


Mobile Device Security

As more of us carry mobile devices that have access to sensitive information, it is important to keep them secure as best we can.
Here are some suggestions:

  1. Use the built-in security (auto screen lock, password protection, encryption, remote wipe, etc.)
  2. Avoid untrusted WiFi connections
  3. Apply all updates, both for your mobile device’s OS as well as software you have installed on the device. Most current devices have auto-update mechanisms that will prompt you to update.
  4. Use an anti-virus and keep it updated. Although there are few viruses for mobile devices today, viruses and malware are becoming more prevalent as more people conduct sensitive transactions on their mobile devices.
  5. Only open email messages or text messages if you know the sender.

Finally, when disposing of an old mobile device be certain to wipe the data on it. The procedure to do this varies from device to device, so check your manual or use a search engine to find the best method to securely wipe your device.

E-Expectations article from Noel-Levits

Focusing Your ERecruitment Efforts 0710
“Many institutions struggle to identify a primary user for their external web resources, resulting in home pages that attempt to serve every constituent but end up disappointing the users who rely on the site the most — prospective students. It is important to formulate your main navigation choices, feature, and resources through the lens of the prospective student so you can meet their needs and expectations — Noel Levits, EExpecations (focusing your eRecruitment Efforts)”
Notable facts that bear on recruiting and potentially the new site:
  • 1 in 4 students reported removing a school from their prospective list because of a bad experience on that school’s web site
  • 92 % said that they would be disappointed with a school or remove it entirely from their lists if they didn’t find the information they needed on the schools’ web site.
  • 23% of respondents reported searching college sites from their smart phones.
  • 76% of students said they use Facebook
  • 100% of respondents said they had viewed at least one college web site
How many college website have students visited?
  • 33% = 3 – 5
  • 18% = 10 – 14
Where are students going online to view college websites?
  • 93% = at home
  • 66% = at High School
How do students search for college websites?
  • 44% = Google
  • 30% = online profile matching service
How do students learn about schools?
  • 89% = information received in the mail
  • 80% = Parents, family, friends
  • 79% = E-mail messages
  • 77% = High school teachers or counselors
  • 75% = Finding the school’s web site
  • 65% = online search (google, yahoo)
Student expectations and when they are not met:
  • 24% = consider dropping a school because of a bad experience on the website
  • 65% = became more interested in a school because of a good experience on the website (half of those expressed that it was due to finding what they were looking for)
  • 16% = will drop a school immediately from their list if they do not find the content they are looking for.
What is the most valued University / College website content to prospective students?
  • 28.3% = The programs or degrees
  • 20.9% = Cost / tuition / fees
  • 18.6% = Academic program details
  • 10% = Admissions information
  • 4.7% = Financial Aid
  • 3.8% = Student Life Information
(These responses do not mean that pages devoted to student life, location, and activities are not important. But when it comes to creating and organizing a Web site, it’s imperative for colleges to make detailed information about academic programs and cost easy for students to find.)
The following features or tools were listed as having extreme value to a percentage of prospective students:
  • 50% = Online application
  • 40% = Online campus visit request form
  • 39% = Cost calculator
  • 34% = Online course catalog
  • 32% = RSS feeds
  • 27% = Site personalization
  • 26% = Virtual tours
What social media resources do prospective students use?
  • 76% = Facebook
  • 59% = YouTube
  • 33% = MySpace
(22 percent said they did not do any social networking last year, compared to 9 percent this year … twitter however has not caught on)
Prospective students opinions on colleges and social networking:
  • 33% = search for schools through social networking sites
  • 74% = Think that schools should maintain a presence on social networking sites
  • 67% = it is appropriate for admissions counselors they had worked with to contact them through social media
  • 76% = think that schools should create their own private social networks.
Are students watching campus videos on the world’s most popular video site?
  • 42% = yes
  • 47% = no
(nearly half of prospective students said they were not watching college videos at all)
Among students who did watch videos the content most requested:
  • 46% = Student life
  • 30% = Academics / classes
What videos are most valuable to them?
  • 26% = videos made by students
  • 67% = videos made by students and the college
students ranked academic and cost-related Web content far ahead of student life content but for students who watched college videos student life content ranked quite highly. Furthermore, regarding professional videos produced by colleges, most students either preferred student-made videos or wanted those types of videos in addition to the college’s official ones. Again, this shows how students see social media as a way of supplementing official information about a college with unofficial perspectives that round out their impressions of a campus.